Stella Dziedzorm Sogli

I spent four years in a national newsroom learning how to make people care about central bank boards, car prices and IMF loans. Now I put that to work in communications, digital content and marketing.

For brands, founders and organisations, I write thought leadership, run digital channels, build campaigns people actually stop scrolling for, and let audience insights decide what comes next.

Along the way: social-first audience growth, product marketing, global campaign communications and impact-driven storytelling. The goal never changes: ideas turned into stories that connect, engage and get results.

What I do

• Strategic communications & storytelling narratives for founders and mission-driven brands
• Content strategy & editorial direction one voice, every platform
• Executive & brand communications leaders seen for the right reasons
• PR & media stories editors want to run
• Digital campaigns & community LinkedIn, Instagram, email
• Analytics data in, sharper messaging out

In my pencil case

• LinkedIn
• Meta Business Suite
• Google Analytics
• Mailchimp
• Canva
• WordPress
• Medium
• Mighty Networks

GhanaWeb has been online since 1994 and has a big national and diaspora readership. I wrote for it, filmed for it, and helped grow its audience.

• Wrote and SEO-optimised 2,000+ articles across beats.
• Revived GhanaWeb's social media with story-driven content calendars.
• Used traffic and engagement data to decide what to publish next.
• Produced and hosted shows for GhanaWeb TV (see Ch. 3).

Looking for my byline? It's SSD, at the foot of each article.

I helped a skincare brand get seen and find room to grow: funding, events, partnerships and press.

• Found 20+ funding and growth opportunities that fit the business.
• Vetted 30+ vendor and pop-up opportunities to put the brand in front of customers.
• Researched publications and pitched editors and journalists.
• Sent leadership a weekly report: opportunities, outreach, recommendations.

Mande helps students get job-ready before graduation, not five years after. My job: make students believe that, then sign up.

• Defined the brand's positioning, voice and messaging.
• Built a content strategy around real student worries: careers, clarity, “what now?”
• Ran LinkedIn, Instagram and X: educational posts, threads, carousels.
• Worked with product and design, and let engagement data steer the formats.

A global community of business leaders who mix profit with purpose. I run its voice.

• Lead communications on LinkedIn (20k+ followers), Instagram, Mighty Networks and email.
• Write thought leadership for the Founder & CEO.
• Run campaigns and newsletters, and use analytics to sharpen the messaging.

Midiarack is a Ghanaian marketplace for booking ads across media. For Customer Service Month, I wrote the campaign line, the five-week story arc, the copy and creative direction for every post, and the posting schedule.

“This October, we're taking care of the people who take care of business.”